Privacy Policy

Emperial is operated by Ultimate Retail Group Ltd, a company incorporated in England and Wales, with registered company number 10214239. Our registered office is at 175 Bilton Road, Perivale, Greenford, UB6 7HQ. We are the data controller of your personal information.

This Privacy Policy outlines how Ultimate Retail Group Ltd (trading as Emperial) collects, uses, and protects your personal information when you visit our website or make a purchase. We are committed to protecting your privacy and complying with relevant data protection laws, including the General Data Protection Regulation (GDPR), the 2018 Data Protection Act, and the Privacy and Electronic Communications Regulations (PECR).

What Personal Information We Collect

When you visit our website or make a purchase, we collect various types of personal data, including:

  • Browsing Data: Device details, IP address, and browsing activity (e.g., products viewed, pages visited).
  • Order Information: Your name, email, telephone number, billing address, shipping address, payment information, and any other details necessary to process your order.
  • Communication Data: Emails, messages, and phone calls between you and our customer service team.
  • Marketing Preferences: Your preferences for receiving marketing communications from us, as well as your preferences for third-party marketing communications.
  • Location Data: If you access our website via a mobile device, we may collect location data with your consent.

How We Use Your Data

We use your personal information for the following purposes:

  • To process and fulfil orders, including delivering products, processing returns, issuing refunds, and handling customer service inquiries.
  • To send you service-related communications, such as order confirmations, shipping updates, and product support.
  • To provide targeted advertising and marketing communications (with your consent), or based on legitimate interests to promote products or services.
  • To detect and prevent fraud, ensure compliance with legal obligations, and improve our products and services.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website, provide personalised content, and deliver targeted advertising. Cookies track actions on our website, including your IP address and browsing activity.

  • Web Beacons & Pixels: Used to collect data on how you interact with our site, including pages viewed and actions taken.
  • Third-Party Cookies: We work with third-party ad networks such as Google, Facebook, and Instagram to display targeted advertisements across the internet based on your browsing activity. You can manage your cookie preferences through your browser settings.

Sharing Your Personal Information

We do not sell your personal data to third parties. However, we may share your information with the following:

  • Third-Party Providers: For order fulfilment (e.g., couriers), payment processing (e.g., PayPal, Klarna), and fraud prevention services.
  • Advertising Networks: To show you targeted ads based on your browsing behaviour.
  • Professional Service Providers: Including marketing agencies, IT support, and review platforms like Trustpilot, to help us run our business effectively.
  • Legal and Regulatory Authorities: If required to meet legal obligations or protect our rights, property, or safety.

Third-Party Payment Providers (e.g., Klarna, Clearpay)

If you choose to use Klarna or Clearpay to pay for your order, we will share relevant details such as your contact information and order details with these providers. They will use this information to assess whether you qualify for their payment options, and your data will be handled in accordance with their privacy policies.

Trustpilot Reviews

We may contact you via email to invite you to review the products and services you have received from us. We use Trustpilot, an external review platform, to collect your feedback. In order to do this, we will share your name, email address, and order reference number with Trustpilot.

Your review helps us improve our services and provides valuable feedback to other customers. By submitting a review, you give us permission to use it in our marketing materials and promotional campaigns.

For more information on how Trustpilot handles your data, please refer to their Privacy Policy.

Marketing Communications

If you have given us your consent, we may send you marketing communications via email or post to keep you informed about our latest products, trends, and updates.

You can opt-out of receiving marketing messages at any time. To do so, simply adjust your preferences through your account settings, click the ‘unsubscribe’ link in any marketing email, or contact us directly.

Please note that opting out of marketing communications will not affect service-related messages, such as order updates or customer service notifications.

We may also engage in online advertising to inform you of new products, special offers, and relevant product categories. These ads may appear on other websites you visit, and they are based on the information we have about your browsing activity. We use various digital marketing networks and ad exchanges to display these targeted ads, which are based on our legitimate business interests.

Your Rights Regarding Your Data

Under GDPR, you have the following rights regarding your personal data:

  • Access: You can request access to the personal data we hold about you.
  • Correction: If any data is inaccurate or incomplete, you have the right to have it corrected.
  • Deletion: You can request that we delete your data, subject to certain conditions.
  • Restriction of Processing: You can request that we restrict how we process your data.
  • Data Portability: You can request that we transfer your data to another service provider.
  • Withdrawal of Consent: You can withdraw your consent for marketing communications at any time.
  • Objection to Profiling: If we use your data for profiling or automated decision-making, you can object to this processing.

To exercise any of these rights, please contact us.

Data Retention and Security

We retain your data for as long as it is necessary to fulfil the purposes outlined in this policy, including legal and contractual obligations. We have implemented technical, administrative, and physical security measures designed to protect your personal information from unauthorised access, disclosure, use, and modification. Unfortunately, guaranteed security does not exist on the Internet or offline. We therefore cannot guarantee that your personal information will be free from unauthorised access by third parties.

Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

International Transfers of Data

If you are located outside the European Economic Area (EEA), your personal data may be transferred to and processed in countries outside the EEA. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated to you through a prominent notice on our website. Please review this policy periodically to stay informed about how we are protecting your data.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Ultimate Retail Group Ltd (Emperial)
175 Bilton Road, Perivale, Greenford, UB6 7HQ
Email: support@emperial.co.uk

This combined policy ensures compliance with GDPR and other data protection regulations while reflecting how your company handles customer data, including order processing, third-party services, marketing, and data security.